Three smartphone players — Xiaomi, Samsung and Realme — captured 57 percent of the Indian festive sales volumes as smartphone sales in the Diwali season (October 9-November 8) grew 26 percent year-on-year (YoY) compared to the similar period last year, a new report said on Wednesday.
According to market investigation firm Counterpoint Research’s “Market Pulse”, this was driven by e-commerce stage Amazon India and Flipkart’s series of online sales and OEM promotions (such as on Mi.com) that obtainable deep discounts and no-cost EMI on debit and credit cards.
“Flipkart stood out due to the greatest number of exclusives while Amazon promoted from the launch of OnePlus 6T,” Karn Chauhan, Research Analyst, Counterpoint Research, said in a declaration. While Xiaomi conquered the season with record performance, thus, widening opening with rivals, smartphone player Realme witnessed a record presentation for any new brand ever in India, becoming the second largest brand crosswise the e-commerce channels.
“Top three smartphone brands, Xiaomi, Samsung, and Realme captured 57 percent of the complete Diwali festive period smartphone sales. Xiaomi widened the gap with Samsung which still did comparatively well in offline channels, capturing 30 percent share,” said Tarun Pathak, Associate Director, Counterpoint Research.
“Newly-launched player Realme had a record festive presentation for any new brand ever in India. Realme directly captured 9 percent share jumping to the third spot in general sales volume performance. Huawei had a strong performance in the online segment while Vivo has done remarkably well in offline channels,” Pathak said.
“Emerging brands such as OnePlus, Pocophone, Asus and HMD Nokia also listed strong uptake during the festive period due to the new launches ahead of the festive sale period. Meanwhile, Apple’s new iPhones had a lukewarm response for its new and older iPhone models,” said Hanish Bhatia, Senior Analyst, Counterpoint Research.